Case studies

How campaigns run in practice

Representative scenarios drawn from common UAE campaign patterns, showing how the platform is used end to end.

These are illustrative scenarios showing platform capability, not audited results from named clients. Figures are representative of typical campaigns in these categories.

Retail & fashion

Ramadan capsule launch across 12 micro-creators

Challenge

A UAE fashion label needed regional reach for a two-week Ramadan drop without the cost of a single macro-influencer.

Approach

Filtered the marketplace to Dubai and Abu Dhabi creators in fashion and lifestyle with 20K–80K followers and above-average engagement, then used AI matching to rank them against the brief. Fraud scoring removed three profiles with anomalous engagement before any budget was committed.

Outcome

creators engaged

1.4M

combined reach

4.8%

average engagement

Food & beverage

New delivery category, launched in one week

Challenge

A delivery platform was adding a new cuisine category and wanted authentic local coverage fast, in both Arabic and English.

Approach

Posted an open campaign so creators applied directly rather than being cold-invited. Deliverables were split into one reel plus two stories each, with rates agreed up front and deadlines tracked in-platform.

Outcome

6 days

brief to live content

deliverables approved

languages covered

Travel & hospitality

Agency running four hotel clients from one login

Challenge

A Dubai agency managed influencer programmes for four hospitality clients and was losing time to separate spreadsheets and inboxes per client.

Approach

Each client became its own workspace with separate campaigns, creators and budgets. Account managers were invited with scoped roles, and the agency switched between clients without logging out.

Outcome

client workspaces

shared review queue

70%

less admin time

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